If you haven’t done so already, I strongly suggest you read my first article about Jay-Z ( Jay-Z’s “Run This Town” and the Occult Connections).(Jay-Z) Hov' on that new shit, niggas like 'How come?' Niggas want my old shit, buy my old album Niggas stuck on stupid, I gotta keep it movin Niggas make the same shit, me I make +The Blueprint+ Came in the Range, hopped out that Lexus Every year since, I been on that next shit Traded in the gold for the platinum Rolexes Now a nigga wrist match the status of my records Used to rock a throwback, ballin on the corner Now I rock a teller suit, lookin like a owner No I'm not a Jonas, Brother I'm a grown-up No I'm not a virgin, I use my cojones I move onward, the only direction Can't be scared to fail, searchin perfection Gotta keep it fresh girl, even when we sexin But don't be mad at him when he's on to the next one (Chorus: Swizz Beatz) Freeze! Ay! Somebody bring me back the money please, hey I got a million ways to get it. The article goes through some of Jay-Z’s occult influences and his affinities with secret societies. I’ve noticed an increasing number of people wondering about the “creepiness” of some of their favorite artist’s music videos. Although some of the imagery is solely there for shock value or artistic aestheticism, an important portion of the symbols found in recent videos are directly related to the music industry’s peculiar brand of occultism. As seen in other articles on this site, the same symbols keep reappearing in pop videos, whether we look at Beyonce, Lady Gaga, Rihanna, Jay-Z or whoever else will be “chosen” in the future. Some people who read my first article on Jay-Z claimed that the symbolism I described was the result of coincidences or that I was “reading too much into it”. After viewing On to the Next One, many of the same people are now saying “he’s doing it on purpose, the symbols are too obvious”. How did something go from being accidental to being “too obvious”? It seems those who want to avoid the truth will go to any lengths to rationalize what is happening. Artists at the top level of the music industry are chosen by the elite (the common name for them is Illuminati). The initiation of the artists guarantees them success and exposure, at the cost of becoming vessels of Illuminati symbolism and personal sacrifice.

If Jay-Z’s Run This Town left some people wondering if the video truly contained an underlying occult message, On to the Next One confirms Jay-Z’s affiliation with the occult elite. The video to On to the Next One does not contain a deep storyline and the lyrics are basically about Jay-Z bragging about how he’s a step ahead. So this analysis will mainly focus on the occult meaning of some of the images found in the video.

They often appear for less than a second, I technique I like to call “semi-subliminals”. Some of them are apparently there for aesthetic purposes (unless I’ve missed something), while others are deeply occult. The background in the scene above incorporates strategically placed lights with Jay-Z standing right in front of them, making it appear as if he has a halo around his head.

Jay z on to the next one